In mass society, the most cynical, narcissistic and depraved can learn how to manipulate the media and thus, the emotions of the populace. The French Situationists explored this topic in depth and exposed how corporate manipulation functions in mass society via marketing and related tools of psychological molding.
Donald Trump and many other politicians learned the following from the monsters who preceded them: a completely corrupted soul can orchestrate his/her own rise to power through an agile playing of the corporate media and the targeting of an intellectually diminished, bewildered and desperate citizenry.
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