Tuesday, August 25, 2015

The Culture Industry

Are we the first society to wed the two words "culture" and "industry" together, as in the oxymoronic term "the culture industry?" 
Step 1 -- Apply the logic of factory manufacturing to the creation of the "cultural product."
Step 2 -- Market the ever-loving shit out of the shitty product through a squid- like network of big media contacts and an advertising blitzkrieg.
Step 3 -- Duck! As the avalanche of money from people buying and consuming often toxic "cultural products" pours in at an astounding velocity.
Step 4 -- Hire armed guards and invest in a state-of-the-art home security system to protect you from the people who bought the "cultural products" you sold and who may have gone mad as a result.